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AM Open House
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For brokerages

Built for the firm,
not just the agent.

Most open-house tools are agent-personal products with a logo slot. AM Open House is a brokerage product. The firm sets the brand, the pipeline, and the compliance posture. Agents operate inside it.

See brokerage pricing Book a walk-through

Flat $299 per brokerage · Unlimited agents · No per-seat math

The brokerage problem

Three problems agent tools cannot solve.

Pipeline churn

When an agent leaves, the leads leave too.

Per-agent tools tie every visitor record to an individual login. The firm hosts the open house, pays for the listing, owns the relationship. The data sits with the agent.

Brand fragmentation

Twelve agents, twelve different sign-in experiences.

Agent-personal customization sounds flexible. In practice, every Sunday produces a different welcome screen, different follow-up tone, different seller report. The firm's brand erodes one open house at a time.

Broker blindness

No view into what is actually working.

Agent-led tools give the agent the dashboard. The broker sees activity if an agent decides to share. Pipeline reviews become a status meeting where agents narrate their own performance.

What the brokerage tier includes

Capabilities the firm controls.

White-label end to end

Sign-in kiosks, follow-up emails, and weekly seller reports carry your brand. Custom sending domain on the brokerage tier so outbound looks like it came from your firm. Agents personalize within your guidelines, not on top of them.

Firm-wide pipeline

Brokers see a single dashboard across every agent, property, and stage. Filter by office, by team, by hotness, by source open house. The pipeline reflects what is actually happening in the field, not what agents chose to log.

Compliance posture

Every sign-in captures a timestamped acknowledgment of your firm's disclosure language. Visitor logs export per state requirements. Audit trail covers role changes, data exports, and access events. DPAs and security documentation available on request.

Transaction coordinator role

TCs get a dedicated permission set with property setup, log access, and report management. They never touch agent CRM data. Agents stop being asked to forward what should already be visible to the people supporting them.

White-label

Your brand on every visitor-facing surface.

Per-agent tools let agents add their headshot. That is not white-label. AM Open House inverts the model. The brokerage configures the brand. Every kiosk, every follow-up email, every weekly seller report inherits it.

Agents personalize within your firm's guidelines. They do not redesign on top of them. The result is consistency that sellers and visitors notice without being told.

Logo and accent color
Set once at the brokerage level. Inherited everywhere.
Custom sending domain
Outbound mail authenticated from your firm's domain via SPF, DKIM, and DMARC.
Disclosure language by state
Configure once per market. Captured timestamped on every sign-in.
Footer compliance line
Required brokerage attribution and licensing text on every visitor-facing surface.
Seller report cover sheet
Branded PDF cover page, broker signature, agent attribution. Sent under your firm's name.
Sign-in kiosk frame
Property hero, brokerage chip, agent attribution. Zero AM Open House visible.
Broker dashboard

One view of every agent, every open house, every lead.

Pipeline reviews stop being a status meeting. The broker sees the firm's actual activity, by agent and by property, with hotness scoring and source attribution already applied.

Filter by office, market, team, or campaign. Export to CSV at any time. The data is yours, structured the way a brokerage actually runs.

  • Firm rollup with per-agent and per-property drill-down
  • Hotness scoring tuned to your conversion definition
  • Read-only access for transaction coordinators and admins
  • CSV export and scheduled report delivery to broker inbox
Compliance & security

Defensible at the door, defensible in audit.

Open-house sign-in collects PII from members of the public. AM Open House treats that as a brokerage responsibility, not an agent one.

Disclosure capture

Configure your firm's required disclosure language by state. Visitors acknowledge at sign-in. Timestamped record on every visitor file. Exportable on demand.

Audit trail

Role changes, data exports, access events, sequence pauses, and bulk actions all logged. Available to admins and exportable for compliance reviews.

Data ownership

Visitor data stays with the firm. When an agent leaves, leads remain assigned to the brokerage. No third-party advertising platform receives contact data, ever.

DPAs and security docs

Data processing agreement, security overview, infrastructure documentation, and SOC 2 roadmap available to brokerage clients on request.

The math

One flat price. The firm scales without the bill scaling.

Agent-tier products charge per agent per month. A growing firm pays more for software the moment it adds a new hire. AM Open House does not work that way.

The brokerage tier is a flat $299 per month for the whole firm. Past twelve agents, the bill is lower than typical per-agent pricing. At every firm size, the brokerage capabilities are not for sale separately.

Firm size
Per-agent tools (~$25)
AM Open House
5 agents
$125 / mo
$299 / mo
12 agents
$300 / mo
$299 / mo · Parity
20 agents
$500 / mo
$299 / mo
50 agents
$1,250 / mo
$299 / mo
100 agents
$2,500 / mo
$299 / mo

Per-agent figure based on $25 / agent / month, the public list price of OpenHomePro Premium as of May 2026. Other per-agent tools price similarly.

See full pricing Talk to sales about your firm
FAQ

What firms ask before they switch.

Don't see yours here? Email [email protected] and we'll follow up.

How does white-labeling actually work in practice?
An admin uploads the brokerage logo, sets the accent color, and enters the firm's disclosure language. Every kiosk, every follow-up email, and every weekly seller report inherits that brand from the moment the agent's first open house goes live. Custom sending domains are configured during onboarding so outbound mail authenticates from your firm's address.
Can our agents personalize within the brokerage brand?
Yes. Agents add their headshot, signature, and direct phone number to outbound. They cannot change the firm's logo, accent color, footer disclosures, or compliance language. The result is consistency without making agents feel boxed in.
What does onboarding look like for a brokerage?
Most firms are operational within one business week. The first call configures brand assets and disclosure language. The second imports your existing contact data and provisions agent accounts. Agents receive a short walk-through email and run their first open house through AM Open House the following weekend.
What happens to leads when an agent leaves the firm?
Lead records are owned at the brokerage level. When an agent is deactivated, their leads remain assigned to the firm and can be reassigned to a new agent. Agent-personal notes attached to a lead are preserved with the lead, not the agent. Departing agents do not export client lists.
Do you sign data processing agreements?
Yes. A DPA is available to brokerage tier clients on request. Security documentation, infrastructure overview, and SOC 2 roadmap details are also available. We do not require a master subscription agreement before a DPA review.
Can we use a custom sending domain for follow-up email?
Yes, on the brokerage tier. We provision DNS records (SPF, DKIM, DMARC) for a subdomain of your firm. Outbound mail authenticates from that subdomain. Visitors see your firm's domain in the From address, never a vendor sending domain.
Brokerage tier

$299 per month. For the entire firm.

Unlimited agents. White-label end to end. One pipeline across every property. Onboarding inside a business week.

Book a walk-through See all pricing

Walk-through is a working session, not a sales pitch. We will configure your brand on a sandbox while you watch.