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AM Open House
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FOR MODERN BROKERAGES

Every open house is a lead. Most brokerages never collect it.

A structured sign-in, automated follow-up, and branded seller reporting. Every weekend showing compounds into a managed pipeline, not a stack of forgotten paper sheets.

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Independent brokerages and luxury teams running every open house the same way

BROKERAGE ABROKERAGE BBROKERAGE CBROKERAGE DBROKERAGE EBROKERAGE F
The cost of an unmanaged open house

Paper sign-in sheets do not scale. Neither does hoping agents follow up.

On any given Sunday, a mid-size brokerage hosts a dozen open houses. A fraction of visitors sign in. The data sits in an agent's notes app, a spreadsheet, or a folder reviewed once and never again.

No seller sees a meaningful report. No broker knows which properties drew traffic. No follow-up runs unless an agent personally remembers. When that agent leaves, the leads leave with them.

How it works

Three things happen at every open house. Automatically.

Sign-in

Visitors check in with a QR code or kiosk tap.

Every property gets a unique QR. Visitors scan on their own phone and complete sign-in in under sixty seconds. No paper. No transcription.

M&Co
Mann & Co. Realty PROPERTY · 84 LAUREL CANYON
LIVE
Sunday open house
11:00 AM to 2:00 PM
Welcome
Sign in to start your visit
FULL NAME
Eleanor Whitfield
EMAIL
[email protected]
PHONE
(415) 555-0182
WORKING WITH AGENT
No
BUYING TIMEFRAME
0–3 mo 3–6 mo 6–12 mo
Acknowledged: brokerage disclosure · 03:42 PM
Follow-up

A drip sequence starts the moment they leave.

A branded acknowledgment in minutes. A curated sequence over the days that follow. Agent-attributed, brokerage-branded, paused on reply.

Sequence · 84 Laurel Canyon
Active
1 · Welcome Sent · 30 min
Thanks for visiting · 23 visitors
2 · Property recap Tue · 10:00
Photos, finishes, neighborhood note
3 · Listing matches Thu · 8:00
3 listings near 84 Laurel Canyon
4 · Agent check-in Day 7
Personal note from your agent
Pauses on reply · 8a–8p sends 23 enrolled
Reporting

Sellers receive a weekly report that means something.

Attendance, themed feedback, traffic trends, a closing note from their agent, sent automatically every Friday under your firm's brand.

M&Co
Mann & Co. Realty
Apr 14 to 20
Weekly seller report
84 Laurel Canyon Drive
A note for Mr. & Mrs. Whitfield
VISITORS
23
PRICE FIT
+4%
FOLLOW-UPS
19
Feedback themes
Kitchen layout praised 7
Price relative to comps 4
HOA & assessments 2
A strong showing this week. Two qualified buyers requested a second walk-through; both are in 3–6 month timelines.
The flow

From a visitor at the door to a lead in the pipeline.

The same path runs every weekend, on every property, across every agent. Designed once. Run automatically.

Step 1
Visitor signs in
QR scan or kiosk tap. Sixty seconds. Structured fields, no paper.
Step 2
Lead created
Contact, source property, agent, and disclosures recorded instantly.
Step 3
Drip starts
Branded welcome sends in minutes. Sequence runs through the week.
Step 4
Pipeline updates
Hot leads surface in the agent feed. Brokers see firm-wide rollup.
Pipeline

A pipeline built from the data, not entered by hand.

Most CRMs ask agents to do data entry. AM Open House builds the pipeline from the data it already has: who attended, how they responded, whether they followed up, where they are in the conversation.

Agents see a clean contact view with open house history. Brokers see a firm-wide pipeline that reflects real activity, not what agents chose to log.

  • Contacts auto-created from every sign-in. Zero agent entry
  • Hotness scoring weighted by intent fields and visit cadence
  • Broker admin view with full agent attribution
Just sent
Welcome to 84 Laurel Canyon
"Thank you for visiting on Sunday. Eleanor, a few notes on the property and the neighborhood…"
Madison Cole · 3:48p Delivered
Brand inheritance
Header logo, footer disclosures, agent signature, pulled from brokerage settings.
Automation

Follow-up that goes out whether the agent remembers or not.

The most expensive moment in real estate is the hour after an open house. AM Open House closes that window. The moment a visitor submits sign-in, a sequenced follow-up begins. Timed, branded, written to sound like a professional.

Brokerages set firm-wide templates that agents personalize, or allow full agent customization within brand guidelines. Every message goes from the agent's address, with brokerage footer.

  • Configurable send windows. No messages before 8 AM or after 8 PM
  • Sequences pause automatically if a contact replies
  • Custom sending domain on the Brokerage tier
Insight

A weekly seller report your clients will forward to their friends.

The seller report is one of the most visible things a brokerage produces. It arrives weekly, carries your firm's identity, and is read by people making referral decisions for the next twenty years.

AM Open House generates it automatically: attendance, themed feedback, traffic trends, a closing note from the agent. Under your brand, not ours. Sellers who have never seen a report like this become advocates.

  • Sends every Friday, automatically, for active listings
  • Brokerage logo, colors, agent photo. No AM branding visible
  • Broker can preview any report before send from admin
Offline-first
Sign-ins captured offline. Sync resumes the moment connectivity returns.
Property branding
Hero image, brokerage chip, agent attribution, pulled from the property record.
Disclosure on file
Timestamped acknowledgement saved to the visitor record. Exportable on demand.
Branding

Sign-in that works in the field, not just in a demo.

Property sign-in has to work on a Sunday morning when the Wi-Fi is spotty, the agent is managing three conversations, and visitors are walking in every few minutes. AM Open House was designed for that environment.

Kiosk mode runs on any iPad. Visitors who prefer their own device scan a QR. Every record is tied to property, agent, date, brokerage. Structured data, no manual entry.

  • Custom qualifying questions per property or firm-wide
  • Printed QR codes included in every property setup
  • Works on the agent's existing iPad. No new hardware
Brokerage tier

Your brand. Your data. Your pipeline.

Most real estate software is built for the agent and tolerated by the broker. AM Open House is designed the other way around. The brokerage configures the experience. Agents operate inside it.

White-label

Sign-in kiosks, follow-up emails, and seller reports carry your brand. Agents never configure brand assets themselves.

Shared pipeline

Brokers see firm-wide activity by agent, property, and stage. No more chasing agents for status updates.

Compliance posture

Timestamped disclosure acknowledgments on every sign-in. Exportable visitor logs retained per state requirements.

TC access

Transaction coordinators get a dedicated role with property setup, log access, and report management, without touching agent CRM data.

See brokerage pricing Talk to a brokerage specialist
How it compares

A direct look at what these tools actually do.

Capabilities, not marketing copy. Reflects publicly available information; competitor features may change.

Capability AM Open House OpenHomePro Spacio Follow Up Boss
QR + iPad kiosk sign-in Yes Sign-in sheet only Yes No
Offline open-house mode Yes Yes No No
Automated post-visit follow-up Brokerage-branded Agent-personal Limited Generic
AI feedback synthesis Yes No No No
Weekly seller reports White-label Agent-personal No No
Broker pipeline dashboard Yes No No Yes
Brand inherited firm-wide Yes No Partial Partial
Team or brokerage pricing tier Yes No Limited Yes
Data stays with firm on agent exit Yes No No Configurable

Reflects publicly available information as of May 2026. Competitors' features may change.

From the field

What brokerages say.

The first time our sellers received a Friday report, two of them forwarded it to friends with listings. That had never happened with our previous tools.
[NAME] · [ROLE]
[BROKERAGE]
We finally have one place where every open house lead lives. When an agent moves on, the pipeline stays with the firm. That alone changed how we think about retention.
[NAME] · [ROLE]
[BROKERAGE]
Sign-in at our weekend opens used to be a clipboard and good intentions. Now it's a system. Visitors are in our pipeline before they leave the driveway.
[NAME] · [ROLE]
[BROKERAGE]
Pricing

Start free. Scale when you're ready.

Free for individual agents with one active property. Teams up to 20 members at $19 per member. Full brokerages at a flat $299 per month.

Free
$0 $0 / month
1 active property

For agents managing a single active listing.

  • QR sign-in and kiosk mode
  • Standard 3-message follow-up sequence
  • Visitor log export
  • Pipeline view for one property
  • AM Open House attribution on outbound
Start free
Team
$19 $16 / member / month
Up to 20 members
Billed annually

For active teams running multiple listings together.

  • Unlimited properties and open houses
  • Custom sequences up to 10 messages
  • AI feedback summaries per event
  • Agent-branded seller reports
  • Shared pipeline across the team
  • Priority email support
Start with Team
Recommended
Brokerage
$299 $254 / brokerage / month
Unlimited members
Billed annually

For full brokerages that need a single system across every agent and listing.

  • Everything in Team, for every agent
  • White-label seller reports and emails
  • Broker admin dashboard with firm-wide pipeline
  • Transaction coordinator role
  • Compliance and audit log access
  • Onboarding call and dedicated support
Talk to sales

No long-term contracts. Cancel any time. Annual plans pay upfront.

Security & compliance

Data you can trust. Disclosures you can produce.

Open house sign-in collects PII from members of the public. That is a responsibility AM Open House takes seriously, and one brokerages need to be able to defend.

Encryption at rest and in transit

AES-256 at rest. TLS 1.2+ in transit. Contact records never stored in plaintext.

SOC 2 roadmap

Pursuing SOC 2 Type II. Security practices and infrastructure documentation available to brokerage clients on request.

Data residency

Visitor data stored in the United States. Records are never transferred to third-party advertising platforms.

Signed disclosures

Every sign-in captures a timestamped acknowledgment of your firm's disclosure language. Exportable on demand.

FAQ

Questions brokerages ask before signing up.

Don't see yours here? Email [email protected] and we'll follow up.

Does AM Open House integrate with the MLS?
AM Open House pulls listing data via supported MLS connections and direct entry. Agents can set up a property with an MLS number and the system populates core fields. Specific MLS coverage is published on the integrations page.
How does email deliverability work?
Follow-up emails are sent from a deliverability-optimized infrastructure with SPF, DKIM, and DMARC authentication. Brokerage tier customers can configure a custom sending domain so outbound appears to come from your firm's domain.
Can we white-label the entire experience?
Yes. On the Brokerage tier, all client-facing surfaces (sign-in kiosk, follow-up emails, seller reports) carry your brand. AM Open House does not appear in any visible elements. Free and Team tiers include a small footer attribution.
We currently use OpenHomePro or Spacio. How difficult is it to switch?
Straightforward. We provide a migration guide and, on the Brokerage tier, an onboarding call to configure brand assets and import contact data. Most firms are operational within one business week. Both OpenHomePro and Spacio data export cleanly to CSV.
Are there annual contracts? What if we cancel?
Monthly plans have no long-term contract; cancel any time and your data is yours to export. Annual plans save 15% and are billed upfront. On the Brokerage tier, a full data export is available at any time including at cancellation.
What is your refund policy?
Team subscribers can request a full refund within 14 days of their first payment, no questions asked. Brokerage onboarding calls are non-refundable, but first-cycle subscription fees are eligible for refund at our discretion.
How is visitor data protected?
Visitor contact data is never sold, shared with advertising platforms, or used outside delivering AM Open House's core functionality to your brokerage. A data processing agreement is available to brokerage clients on request.
What integrations are available or coming?
Current integrations are listed on the integrations page. On the roadmap: deeper native sync with Follow Up Boss, Salesforce, and major MLS platforms. Active brokerage clients influence roadmap priority.
Your next open house

Your next open house is Sunday. This one can be different.

Start with the free plan and run your next event through AM Open House. See what a structured sign-in, automated follow-up, and a real seller report feel like in practice.

Start free today Talk to the team

No sales team. No pitch deck required. A direct conversation about whether this fits your brokerage.