Is it Time for Disruption in Real Estate?
Being a relatively new company inside of the tech world, the word “disruption” gets thrown around quite a bit. You can see it if you follow technology blogs like TechCrunch, Mashable, and more. However, this is a relatively new term for the real estate world.
Real estate has always been done the same way. It has always been, and will always remain, a person to person business. But, in today’s evolving world of technology, it makes sense that it’s time for the real estate industry to follow suit.
AM Open House had the honor of being part of a small exhibition of real estate disruptors this past week in Huntington Beach, California. It was called “Disruptor Alley” and was an additional event at the CMLS conference. In about 2 hours, 100 of the leading innovators in the real estate MLS technology world were put in one room to get a look at 22 products that are poised to change the face of the way real estate is done.
Now, when I say it will change the way real estate is done, that’s not entirely true. I am a Realtor®, and I know very well that the true business of real estate is hitting the pavement and meeting people. I know that it takes much more than a fancy app or website that will help any agent do more business. But I also recognize that as Realtors®, we spend a lot of time doing busy work and follow up, and that technology can seriously help with if utilized correctly.
When I think disruption, I think something that will change HOW you do business for the better, not change the WAY you do it.
AM Open House is one of those products to hit the market that is aimed at making your life easier. No matter how advanced real estate gets, a seller is always going to want you to spend some of your time during the weekend and show them that you can get people to their property the old fashioned way. But the industry has not made a large change in the way this has been done until recently.
AM Open House is aimed at integrating with every single MLS and brokerage throughout the country. Isn’t it time you cut your busy work down by showing up to your Open House, taking out your tablet, and be waiting for an infinite amount of people to sign in? Even when the Open House is done, this app isn’t! AM Open House follows up for you by sending a personalized email with school information, walk scores, neighborhood information, and a Single Property website, all with the click of a button. Had a price reduction on the property? AM Open House will automatically send out an email and let everyone who has ever signed into your property know that the price has changed so that you don’t have to.
On behalf of AM Open House, I would like to thank everyone we got to meet this past week as well as CMLS for allowing us to be part of such a great event.